ARTH mark ARTH House of Growth
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Vision

"To create a space where brands are built with clarity, creativity, and conversions."

We imagine businesses that outlast trends — where founders move from uncertainty to direction, and from scattered effort into focused, lasting growth that can actually be felt and measured.

Mission

"To be a one-stop solution for every business — where strategy, branding, design and growth all live under one roof."

Through branding, marketing, product design, and business growth solutions — ARTH works closely with founders to transform ideas into structured, scalable, and impactful businesses.

The Founders

Two founders, one house of growth — and we saved you a seat.

Shivangshi Surkar

Shivangshi Surkar

Founder & CEO

Film sets, retail floors, scripts, and creator communities taught me what no textbook could. My degree in Fashion Communication & Business Management gave me the grammar of business; theatre taught me how emotion moves a room.

"I don't measure success by what I build for myself — I measure it by how far your brand grows because of what we build together."

Sakshi Surkar

Sakshi Surkar

Co-Founder & CMO

Marketing has never been about noise — it's about intention, instinct, and impact. With an MSc in Digital Marketing from Royal Holloway and years across London & India, she brings purpose into presence.

"Growth isn't an accident — it's a decision made every single day."

The ARTH Edge

Where passion meets a plan.

01

One-Stop Destination

Branding, marketing, product design, and business development — all handled under one roof for seamless execution.

02

Creative + Strategic

Every design, campaign, or product is built to look stunning and deliver real business impact.

03

Emotion + Numbers

We craft stories that touch hearts while tracking the metrics that matter — sales, leads, reach, and ROI.

04

Growth-Focused

Our strategies don't stop at awareness. We map hidden opportunities to expand into new markets and audiences.

05

Memorable Branding

Your brand won't just look good — it will be remembered, recalled, and talked about.

06

Premium Quality, Fair Pricing

Big-agency polish, boutique-agency care. The best of both worlds, at prices designed to make sense.

The Real World

Every brand hits a wall.
We are the door.

Most founders don't fall short on effort — they get stuck for lack of direction. Here's where brands stall, and exactly how ARTH moves them forward.

The Wall

"We post every day, but nothing actually converts."

The ARTH Answer

Emotion × Data Marketing

We balance analytics with emotional triggers so campaigns hit hearts first and wallets later — turning passive scrollers into loyal customers.

The Wall

"Our brand looks like every other brand in the feed."

The ARTH Answer

Brand Memory Mapping

We design identity to trigger emotional recall — a look, feel, and voice engineered to live in your customer's subconscious memory.

The Wall

"We're busy, but our efforts feel scattered and directionless."

The ARTH Answer

Strategy & Growth Roadmaps

We replace guesswork with a step-by-step plan — clarity, structure, and a real engine to scale from good to unstoppable.

The Wall

"We've plateaued — we don't know where growth comes from next."

The ARTH Answer

Opportunity Mapping

We chart hidden growth opportunities — new markets, collaborations, and verticals — before your competitors spot them.

The Wall

"We're juggling five vendors and nothing feels consistent."

The ARTH Answer

One Roof, In-House

Branding to ad films, all under one team. Fewer vendors, faster execution, better control — and one consistent brand voice throughout.

The Wall

"Great product — but customers just don't remember us."

The ARTH Answer

Sensory Product & Packaging

Packaging that feels, sounds, and even smells distinct — so customers remember far more than just the product itself.

Our Services

We don't just build brands.
We craft meaning.

01

Branding

+
"A logo is seen. A brand is felt."
Edge · Brand Memory Mapping
Logo & IdentityBrand StorytellingVisual EcosystemMoodboards & Brand Worlds
02

Product Design

+
"From a spark to something lasting. Purpose-driven, built to grow."
Edge · Sensory Packaging
Concept to PrototypeUser-Centered UI/UXPackaging DesignFuture & AI Concepts
03

Marketing

+
"Good marketing gets attention. Great marketing builds trust and loyalty."
Edge · Emotion × Data Model
Digital MarketingPerformance AdsCreative CampaignsCommunity BuildingPublic Relations
04

Business Development

+
"Growth isn't luck. It's strategy."
Edge · Opportunity Mapping
Go-to-Market PlansGrowth RoadmapsInvestor & Pitch DecksProcess Optimization
05

Advertising & Production

+
"Because sometimes, your ideas need a louder stage."
Add-On · Handled In-House
Ad Films & CommercialsPhotoshoots & VideoBranded ContentEnd-to-End Campaigns
Our Work

Brands we've brought to life.

Whole worlds, built end to end — from a single word to a full sensory brand. Hover a name to preview it; open any portfolio to go deeper.

Index · Selected WorksHover to preview ↗
  • 01ShadesCouture
  • 02RassauraFine Dining
Featured Work · Fashion

Shades — The Designer Villa & Boutique

SHADES
The Designer Villa & Boutique · Timeless Style, Tailored for You
↗ Click "View Full Portfolio" to open the Shades deck

Timeless style. Tailored for you. Shades is a luxury women's fashion house — a curated blend of tradition and contemporary style, where every woman finds shades that reflect her personality.

We shaped it from dream design to custom couture — an "S" monogram and full logo family, a warm espresso-to-gold palette, and a bespoke journey spanning consultation, customization, embroidery & detailing, and final fitting.

Logo Family & MonogramColour PaletteCouture LookbookConsultation FlowBrand Collateral
View Full Portfolio
Shades brand identity board
Brand Identity Board
Logo · Palette · Collateral System
How we helped build Shades

We didn't just tailor clothes — we tailored a feeling.

Strategy

Positioning

We placed Shades as a luxury women's fashion destination — tradition meeting contemporary style, from custom couture through to ready-to-wear elegance.

Audience

Her Wardrobe

Built for the woman who wants to look and feel confident in pieces that reflect her personality — for weddings, occasions, and everyday grace.

Aesthetic

Identity System

An "S" monogram and full logo family, warm espresso-to-gold neutrals, and a refined type system carried across lookbook, folder, vouchers and collateral.

Tone

Brand Voice

Timeless, personal and premium — "your vision, our craftsmanship, timelessly yours" — so every client feels the couture was made only for her.

Brand identity board

One system, every touchpoint.

The full identity at a glance — logo family, monogram, the espresso-to-gold palette, brand summary and signature services, exactly as delivered in the portfolio.

Shades brand identity board — logo family, colour palette, brand summary and services
The Lookbook · the store, then the collections · hover to pause
Shades ivory embroidered kurta set
Ivory Silk · Embroidered Kurta Set
Shades teal tissue suit with floral dupatta
Teal Tissue · Floral Organza Dupatta
Shades olive top with monochrome floral palazzo
Olive Silk · Monochrome Floral Palazzo
Shades ivory shirt-kurta with cutwork
Ivory Shirt-Kurta · Cutwork Embroidery
Shades storefront
The Boutique · Storefront
Shades store interior
Inside the Villa
Shades display
Display & Detail
Shades racks
The Racks
Shades reception
Reception
Shades interior
Store Interior
Shades couture
Plum Opulence
Shades couture
Midnight Blossom · Crimson Royale
Shades couture
Golden Opulence
Shades concepts
Couture Concepts
Shades concepts
Sage Raya · Floral
Shades design
Dream → Design → Couture
Featured Work · Hospitality

Rassaura — Garden Lounge & Fine Dining

RASSAURA
Garden Lounge & Fine Dining · Umred Road, Nagpur
↗ Click "Rassaura" to open the full portfolio

The brand was born from its own name — "Rass" (essence) + "Aura" (ambience) — a promise of food with soul and a space with atmosphere. That single idea became the compass for every decision that followed.

We translated that meaning into an arch monogram drawn from Goddess Annapurna's bowl and Lakshmi's lotus, with twin reflected R's forming a doorway into the garden — then extended it into two worlds, Garden of Sattva and Garden of Zaika.

Naming & StrategyLogo & MonogramTypographyMenu DesignSignagePackaging & Tableware
View Full Portfolio
Rassaura gold arch monogram
The Monogram
Annapurna's Bowl · Lakshmi's Lotus · Twin-R Doorway
How we helped build Rassaura

We didn't just make it beautiful — we made it mean something.

Strategy

Positioning

We placed Rassaura as a destination, not just a restaurant — a name and narrative rooted in meaning that gave every decision a reason to exist.

Business

Audience & Model

We mapped the guest — who they are, what they crave, how they celebrate — and shaped two menus, Sattva and Zaika, to widen the table without diluting the brand.

Aesthetic

Identity System

Marble, brass, candlelight and gold leaf became a repeatable visual language across logo, type, menus, signage and tableware.

Tone

Brand Voice

Warm, rooted, and quietly luxurious — every word and detail tuned to feel like a welcome, never a transaction.

Colour worlds & brand assets

Two gardens, one soul.

We gave Rassaura a palette that splits into two dining worlds while staying unmistakably one brand — then built every asset around it.

The Palette · hover to explore
Heritage Gold
#C9A24B
Royal Gold
#D4AF37
Sattva Green
Garden of Sattva
Zaika Oxblood
Garden of Zaika
Cream
#F6ECC9
Marble
Surface
The Experience · hover to pause
Rassaura The Table
The Table · Marble & Gold
Rassaura Signature Plate
Signature Plate · RASSAURA
Rassaura The Monogram
The Monogram · Gold Arch
Rassaura Coasters
Coasters · Garden of Sattva
Rassaura Cutlery & Lantern
Cutlery & Lantern · Brass · Candlelight
Rassaura Leather Menu
Leather Menu · Garden of Sattva
Rassaura Menu Cover
Menu Cover · Garden of Zaika
Rassaura Signage
Signage · Wayfinding
Rassaura Napkin
Napkin · Embroidered Mark
Rassaura The Garden
The Garden · Venue at Night
Rassaura Brass Plaque
Brass Plaque · 3D Logo

And we will help build your world the same way.

Rassaura started as one word and a feeling. Whatever stage you're at — an idea on a napkin or a brand ready to scale — we'll shape it into something people remember, return to, and recommend.

01

Listen & Decode

We start with your story, your goals, and your dream — and find the meaning that makes your brand inevitable.

02

Design the World

Logo, palette, typography, packaging, space — a full sensory identity, consistent everywhere your brand is felt.

03

Build to Grow

Strategy, marketing, and roadmaps that turn the brand into real reach, loyalty, and revenue.

Start your dream with us

— and we'll help you give it purpose.

The Promise

We see potential where others see possibility. We listen to your story, understand its heartbeat, and shape it into something timeless — a brand that feels as good as it performs.

Because your success is our story too.

Let's Begin

Every great brand
begins with trust.

Your Dream, Our Vision & PurposeARTH
Email
connect@arthbusinesssolutions.com
Phone
+91 7350171396
Location
Nagpur · Mumbai · London
Enquiries

Tell us about your vision